{"id":32096,"date":"2025-07-08T13:45:49","date_gmt":"2025-07-08T11:45:49","guid":{"rendered":"https:\/\/ieffects.com\/digitalbreakfast25-differenzierung-dialog-ein-event-mit-wirkung\/"},"modified":"2025-08-29T20:03:09","modified_gmt":"2025-08-29T18:03:09","slug":"digitalbreakfast25-differenzierung-dialog-ein-event-mit-wirkung","status":"publish","type":"post","link":"https:\/\/ieffects.com\/en\/digitalbreakfast25-differenzierung-dialog-ein-event-mit-wirkung\/","title":{"rendered":"DigitalBreakfast25: Differentiation & Dialogue \u2013 an Event with Impact."},"content":{"rendered":"\n

No no-shows, just full attention: At DigitalBreakfast25, decision-makers from the trade sector met for an inspiring exchange about the digital future. In the open hall of Freiruum in Zug, it became clear what truly matters in 2025: good data, clear strategies, and genuine customer proximity. <\/p>\n\n

Andy Sattlegger<\/strong>, CEO of ITB-Swiss, got straight to the point at the very beginning: \u201cThere are still companies today that maintain their product data in Excel \u2013 that really shouldn’t be the case anymore in 2025.\u201d His urgent message: Anyone who doesn’t manage their data in a structured way blocks their own digital development. <\/p>\n\n

Stefan Ruf<\/strong>, CMO of ieffects, picked up on this idea and focused his pointed keynote on the real added value of data. It’s not just about digitizing processes, but about clearly differentiating oneself from the competition through intelligent data work. Whether it’s a digital delivery note or voice-controlled ordering \u2013 concrete prototypes were shown that already demonstrate today what can be standard tomorrow. <\/p>\n\n

In addition to the inspiring insights, dialogue and networking were central. 15 companies were represented; questions were asked, challenged, and ideas developed further. And yes \u2013 there was also laughter. <\/p>\n\n

Conclusion: Anyone who attended DigitalBreakfast25 now knows not only where the problems lie \u2013 but also what solutions can look like.<\/p>\n\n

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Urs Marti<\/strong>, CEO and founder of ieffects, emphasized the importance of partnership and vision afterwards:<\/p>\n\n

\u201cIf data is the foundation, then the interplay of technology and understanding of the trade determines whether real value is created. We don’t just develop software \u2013 together with our partners, we develop new ways of thinking about how to serve customers more easily, quickly, and personally.\u201d<\/p>\n\n

This attitude was palpable throughout the entire event \u2013 and leaves you wanting more.<\/p>\n","protected":false},"excerpt":{"rendered":"

No no-shows, just full attention: At DigitalBreakfast25, decision-makers from the trade sector met for an inspiring exchange about the digital future. In the open hall of Freiruum in Zug, it became clear what truly matters in 2025: good data, clear strategies, and genuine customer proximity. Andy Sattlegger, CEO of ITB-Swiss, got straight to the point […]<\/p>\n","protected":false},"author":3,"featured_media":32124,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[23,91,109,233],"tags":[50,57,238,46,55],"class_list":["post-32096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-mediarelease","category-evenement","category-ieffects-build-en","tag-apps-en","tag-digitalization","tag-pim-en","tag-presentation-en","tag-wholesale"],"_links":{"self":[{"href":"https:\/\/ieffects.com\/en\/wp-json\/wp\/v2\/posts\/32096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ieffects.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ieffects.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ieffects.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ieffects.com\/en\/wp-json\/wp\/v2\/comments?post=32096"}],"version-history":[{"count":5,"href":"https:\/\/ieffects.com\/en\/wp-json\/wp\/v2\/posts\/32096\/revisions"}],"predecessor-version":[{"id":32116,"href":"https:\/\/ieffects.com\/en\/wp-json\/wp\/v2\/posts\/32096\/revisions\/32116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ieffects.com\/en\/wp-json\/wp\/v2\/media\/32124"}],"wp:attachment":[{"href":"https:\/\/ieffects.com\/en\/wp-json\/wp\/v2\/media?parent=32096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ieffects.com\/en\/wp-json\/wp\/v2\/categories?post=32096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ieffects.com\/en\/wp-json\/wp\/v2\/tags?post=32096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}