The first two weeks of the year are over. Conversations have been held, budgets allocated, projects launched. And I notice how an observation accompanies me – quietly, but persistently.
I see many companies investing in new webshops at the beginning of the year. With a lot of commitment, with a clear desire for further development. And that’s good. Change always begins with a step. At the same time, I ask myself: Are we using the full potential?
When improvement does not automatically mean innovation.
In many projects that I encounter, it is primarily optimizations. Processes become cleaner, surfaces more modern, technologies more up-to-date. This creates stability – but often not yet a real differentiation.
We at ieffects also realize webshop solutions. We really enjoy doing that. And we are currently doing that with some new customers 🥰
The webshop is an important component of the digital strategy. But what really distinguishes a brand is usually one level deeper. Innovation begins where we start to think differently. Not from the IT perspective. But above all from the perspective of the people who work with it every day.
We ask ourselves:
- What gives them time?
- What really simplifies their everyday life?
- Which digital services are surprisingly positive – because they are not expected?
Digitalization is a question of attitude.
A webshop can do a lot. But it is rarely the place where closeness arises – even if it is perfectly optimized for mobile devices. Closeness arises where digital solutions accompany people – in everyday life, on the construction site, in conversation, on the go.
Especially in the interaction of marketing, sales and field service lies enormous potential. Digital solutions can connect, support and strengthen here. They can provide orientation, deepen relationships and noticeably relieve the sales department. Not through (even) more functions. But through clever, well-thought-out services.
From experience I know: The best ideas arise in dialogue.
I am concerned with this topic because for many years I have experienced how much is possible when companies are willing to go one step further. When they don’t just ask “What do we need technically?”, but “What really brings something to our customers?”
Especially at the beginning of the year, there is a great opportunity in this. Not to make everything new – but the right thing.
Let’s talk.
I firmly believe that the most exciting digital solutions arise where people share their perspectives. Where managing directors, marketers, sales and developers think together – openly, curiously and courageously.
If these thoughts accompany you, if you are currently facing similar questions or simply feel like exchanging ideas, then please get in touch. Preferably in person. Preferably over a coffee 😍
