How to reach the young generation?
15. September 2022
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When I travel by bus in the morning, I always notice the following: most people are busy with their smartphones. And I include myself in
Urs Marti is the managing director of ieffects ag. As a graduate computer engineer ETH, he founded the company together with two other members in 2010. ieffects, based in Zurich, is internationally successful as a pioneer in mobile eCommerce.
Urs Marti is a regular speaker at events on the topics of eCommerce, mobile apps and digitalization.
When I travel by bus in the morning, I always notice the following: most people are busy with their smartphones. And I include myself in
Developing a new webshop can often lack vision. In the past 20 years, several generations of webshops have been passed through, and it’s likely that
Customers are interacting with their wholesaler through more and more channels. This presents them with new and sometimes complex problems. If a separate process logic is programmed for each channel, maintenance costs increase and further developments become practically impossible.
More than 10 years ago, we digitized the product catalog of a wholesaler. Over 900 grams of paper were replaced by a mobile app in the process.
I am convinced that apps on cell phones will become the most important point of contact with the customer. My company ieffects started with mobile
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