Urs Marti is the managing director of ieffects ag. As a graduate computer engineer ETH, he founded the company together with two other members in 2010. ieffects, based in Zurich, is internationally successful as a pioneer in mobile eCommerce.
Urs Marti is a regular speaker at events on the topics of eCommerce, mobile apps and digitalization.
Customers are interacting with their wholesaler through more and more channels. This presents them with new and sometimes complex problems. If a separate process logic is programmed for each channel, maintenance costs increase and further developments become practically impossible.
I am convinced that apps on cell phones will become the most important point of contact with the customer. My company ieffects started with mobile