Shopping experience is decisive in B2B eCommerce
Far from it. For business customers, the shopping experience is becoming a key selection criterion in procurement – even ahead of product and price. For
Stefan is Chief Marketing Officer at ieffects ag. His career started as a teenager with drawings and design sketches.
For several years he was responsible for communication in a larger trading company, where he also developed the online store. Now, as the youngest member, he is responsible for the appearance of ieffects.
Far from it. For business customers, the shopping experience is becoming a key selection criterion in procurement – even ahead of product and price. For
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