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Gastronomic touches: The future of the fresh food trade

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In the world of gastronomy and food retail, quality, freshness and seamless collaboration between chefs and suppliers are essential. ieffects.fresh®, a product of ieffects AG, is at the center of this dynamic relationship by offering an innovative solution that brings significant benefits to both restaurateurs and retailers.

Our latest video provides an authentic insight into practice and shows how ieffects.fresh® enriches the everyday lives of professionals such as René Hauri, a passionate chef, and Jeannine Schuhmacher, who looks after customers at Friedli Gemüse.

René Hauri, head chef at the Mellingen – Wohlenschwil retirement home, underlines the importance of the app for his day-to-day work: “This app is essential for me because it is also visually documented.” The visualization of products, especially seasonal offerings such as salad mixes, enables him to make a targeted selection and promotes a lasting awareness of the seasonality of food. “When I go to the cold store with this smartphone, I can now order completely different products that I hadn’t even thought of,” adds Hauri, highlighting the flexibility and inspiration that ieffects.fresh® offers.

Jeannine Schuhmacher emphasizes the flexibility and customer proximity made possible by the ordering app: “We opted for the ordering app so that our customers can be more flexible when ordering.” Friedli Gemüse, known for its sustainable and family-run production, uses ieffects.fresh® to offer its wide range of fresh products and seasonal novelties directly and easily to customers.

With 40 hectares of land on which the vegetables are grown sustainably, Friedli Gemüse stands for quality and freshness. The company offers a large selection of fresh vegetables through its online farmer’s market and direct sales from the farm, with particular emphasis on careful harvesting and processing.

Between the harvest and the dining table: the digital rejuvenation of the gastronomy scene

These personal experiences illustrate how ieffects.fresh® is revolutionizing the foodservice industry – by saving time and effort, minimizing misunderstandings and fostering a closer bond between restaurateurs and suppliers. The app replaces traditional ordering methods and creates a clear line of communication, which is beneficial for both parties.

Our video not only shows the daily work and passion of these professionals, but also the practical benefits ieffects.fresh® brings to the entire industry. It is a testament to the innovations that are paving the way for a more efficient, engaging and sustainable future in the foodservice industry.

How do you see the future of gastronomy in terms of sustainable and digital innovations? What role do freshness and seasonality play for you personally? We look forward to your inquiry or direct feedback.

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ieffects.fresh®

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With Friedli Gemüse Handels AG and chef René Hauri

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