How to reach the young generation?
15. September 2022
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When I travel by bus in the morning, I always notice the following: most people are busy with their smartphones. And I include myself in
Urs Marti ist Geschäftsführer der Firma ieffects ag. Als diplomierter Informatikingenieur ETH gründete er das Unternehmen zusammen mit zwei weiteren Mitgliedern im Jahre 2010. Als Pionier im mobilen eCommerce ist ieffects mit Sitz in Zürich international erfolgreich tätig.
Als regelmässiger Referent berichtet Urs Marti an Veranstaltungen zu den Themen eCommerce, Mobile Apps und Digitalisierung.
When I travel by bus in the morning, I always notice the following: most people are busy with their smartphones. And I include myself in
Developing a new webshop can often lack vision. In the past 20 years, several generations of webshops have been passed through, and it’s likely that
The performance of mobile devices has grown so significantly that ordinary desktop computers will be replaced by smartphones in the near future. Currently, there are only a few true reasons left to have a large PC in the office or at the workplace.
Customers are interacting with their wholesaler through more and more channels. This presents them with new and sometimes complex problems. If a separate process logic is programmed for each channel, maintenance costs increase and further developments become practically impossible.
More than 10 years ago, we digitized the product catalog of a wholesaler. Over 900 grams of paper were replaced by a mobile app in the process.
I am convinced that apps on cell phones will become the most important point of contact with the customer. My company ieffects started with mobile
Managing directors of trading companies often ask me if a dedicated eCommerce app makes sense for their business. There are indeed some legitimate questions regarding